Georg Coch-Platz 2, 1018 Vienna




Design Diversity

Product Culture Beyond Beige, Best and Gold

Opening Hours

October 24th - November 8th, 2014

November 8th: 10 a.m. to 5 p.m.

Mo-Fr 10 a.m. to 5 p.m.
Saturdays, Sundays, bank holidays closed
Free Entrance


Opening: October 23, 2014, 19:00

Curated by

Kathrina Dankl


Exhibition catalogue "DESIGN DIVERSITY. Product Culture Beyond Beige, Best and Gold"

€ 10,00

Catalogue Cover

Available at the WAGNER:WERK museum shop

DOLL Quentin-de-Coster ©Elodie-Timmermans

DOLL Quentin-de-Coster ©Elodie-Timmermans

lanzavecchia+wai-designers no country for old men assunta ©Davide Farabegoli

lanzavecchia+wai-designers no country for old men assunta ©Davide Farabegoli

The-Leaven-Range Project ©Simon Kinneir

The-Leaven-Range Project ©Simon Kinneir

The exhibition focuses on aging and design – a product culture in transformation that aims to help change conventional notions of the later years of life. Age is positioned as a generational issue that has the same relevance for all age groups. The exhibition is oriented along disciplines such as inclusive design, which calls for products to be designed in such a way that they are equally attractive to people of all ages. Despite the existence of innovative design concepts, the number of well-designed products available on the market is low. While many courageous projects for "best agers" and "golden agers" never get beyond the prototype stage, products that paint a more "beige" picture of everyday life can be found in large numbers. This fact raises some key questions: Does the existing product culture reflect today's views on old age? Do contemporary design projects not devote themselves to the actual challenges of aging? Do the channels of communication between designers and their target group perhaps not work?

The exhibition is organized into four showcases along the themes "Housing," "Networking," "Supporting," and "Moving." Exhibition visitors are invited to contribute, and to answer for themselves the questions posed by each showcase. An accompanying program of workshops, panel discussions, lectures, and film screenings will expand upon these answers and open them up for discuss within a broader framework. The aim of the exhibition is to create awareness of the fact that material culture shapes our view of aging, and therefore is also capable of changing it.

Curator: Kathrina Dankl, exhibition design: Studio Dankl, exhibition graphics: Tom Albrecht, Stefan Bauernberger
Duration: October 24 to November 8, 2014
Monday to Friday 10:00 AM to 5:00 PM
Saturday, November 8, 2014, 10:00 AM to 5:00 PM

Workshop registration at the museum or through: